Chase & Status - Count on Me Music Video Analysis

Chase & Status are an electronic duo that formed back in 2004 when their first production together was a remix for Future Cut.

“Count on Me” was released as the second single from their third album ‘Brand New Machine’ on 29^th September 2013. So effectively the purpose of the music video was to promote the album. A shortened edit of “Count on Me” premiered on UKF Music’s YouTube channel on 27^th July 2013. The full version was premiered with the official music video on 22^nd September 2013.

The Directors of the music video are Charlie and Joe from Forever Pictures. Charlie and Joe have done many music videos in the past but Chase & Status were the most famous among the ones they had worked with. One of the videos they had directed was The Maccabees “Given to the Wild”.

“Count on Me” is an eye popping watch for the audience with all the techniques and effects employed. Firstly the most obvious is that they have cut to the beat. They have used this throughout the music video to create a fast paced video to match the heart pumping track. It looks like it was a high production value and they have spent a long time filming as every shot in this music video lasts less than a second which is rare with the average of three seconds. It is almost as if they want the viewer to be in a trance watching it as every image flashes by before they can fully see the whole scene. In addition they have also used slow motion in parts of the music video to build up the beat before the drop. Furthermore they have used colour grading using dark colours to give an older look and then bright and bold colours to show happiness and bright lights in the venue they are playing at. They used a lot of mid and wide shots while using tracking shots of vehicles and a guy on a bike.

There isn’t really a narrative it is just that everyone is coming together to go to the live performance event. They also illustrated the lyrics when they sang “I throw my hands up high” and then the camera switches to crowds and people dancing with their hands up high.